Frederic Laluyaux is an entrepreneur at heart, Fred founded his first company at the age of 23. Prior to launching Aera, Fred was the CEO of Anaplan, which he grew from 20 to 650 employees, and a $1B+ valuation. Before that, he held several executive positions at SAP, Business Objects, and ALG software.

President and CEO

Frederic Laluyaux

Frederic Laluyaux

Aera Technology

Do companies need a Chief Innovation Officer?

All of us are connected and empowered by digital technology in ways we could not have possibly imagined as children. We are in-formed and empowered by a wealth of online information to be selective about the brands we choose to patronize. If companies cannot satisfy our appetites for constantly improving products, services, and experiences, we quickly shift our loyalties to those that can.
This reality has created a highly competitive business climate in which the big can no longer expect to quickly consume the small. In-stead, we’re seeing more instances where the quick and agile are devouring the slow and sedentary – which is why I believe sizable companies should consider hiring a Chief Innovation Officer.

Every experienced leader knows that the bigger a company gets, the more difficult it is to turn the ship and embrace new and disruptive ide-as. Indeed, companies like IBM and Microsoft are famous for waiting until the right moment to swoop into own promising technologies. But with technologies like artificial intelligence (AI), machine learning (ML), and cognitive automation accelerating the pace of innovation, clinging to such conservative approaches could prove disastrous for sizable organizations [...]

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