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Hi, I’m Misha de Sterke, a Dutch creative entrepreneur and a boardroom innovation advisor. My focus for the last 10+ years is to help large companies become high performing and innovative. I help clients protect, grow or transform their (digital) business. At the cutting edge of strategy and the translation into execution, I feel at my best. My passion is; Building new businesses with large (FMCG)companies or help young companies get investment ready within 8-14 months. Helped raised more then >15 million of investments. Coached many founders and executives in their growth strategy and also how to deal with many founder/executive dilemma's.

Corporate Venture Builder/ Senior partner

Misha De Sterke

Misha De Sterke


How do you spot innovation opportunities?

To understand how to spot innovation opportunities, we first need to define what an opportunity is for a corporation. If you are a company that makes a 100 billion turnover, then a 1 million dollar opportunity is insignificant, compared to a company that makes 10 million in revenue. Large companies have problems detecting ‘small’ opportunities be-cause it dilutes their growth rate - and this is a weakness since some of these small opportunities could be tomorrow's big businesses - hence the stories about Netflix disrupting Blockbuster and other known examples. In order to make innovation work within a corporate environment, innovation teams must consider this weakness when reviewing ideas and designing innovation processes.

More specifically, innovation leaders must provide predictable time-lines along with an end-to-end innovation process. Most of the time in-novation is seen as a ‘black box’. The lack of understanding of what’s happening inside this ‘black box’ - the potential of certain innovation activities - usually makes leaders question the return on investment of in-novation programs. As a result, innovation programs or teams and labs are usually put on hold or shut down – only to be resumed/ re-established afterward - a costly and time/energy-consuming situation. In an end-to-end innovation process – one that takes an idea from concept to implementation and then to scale - there are pre-defined metrics, goals, and deliverables per phase – and the innovation/ venture team has to demonstrate progress against these goals at certain points throughout this process [ ... ]


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