Hi, I’m Misha de Sterke, a Dutch creative entrepreneur and a boardroom innovation advisor. My focus for the last 10+ years is to help large companies become high performing and innovative. I help clients protect, grow or transform their (digital) business. At the cutting edge of strategy and the translation into execution, I feel at my best. My passion is; Building new businesses with large (FMCG)companies or help young companies get investment ready within 8-14 months. Helped raised more then >15 million of investments. Coached many founders and executives in their growth strategy and also how to deal with many founder/executive dilemma's.
Corporate Venture Builder/ Senior partner
Misha De Sterke
How do you spot innovation opportunities?
To understand how to spot innovation opportunities, we first need to define what an opportunity is for a corporation. If you are a company that makes a 100 billion turnover, then a 1 million dollar opportunity is insignificant, compared to a company that makes 10 million in revenue. Large companies have problems detecting ‘small’ opportunities be-cause it dilutes their growth rate - and this is a weakness since some of these small opportunities could be tomorrow's big businesses - hence the stories about Netflix disrupting Blockbuster and other known examples. In order to make innovation work within a corporate environment, innovation teams must consider this weakness when reviewing ideas and designing innovation processes.
More specifically, innovation leaders must provide predictable time-lines along with an end-to-end innovation process. Most of the time in-novation is seen as a ‘black box’. The lack of understanding of what’s happening inside this ‘black box’ - the potential of certain innovation activities - usually makes leaders question the return on investment of in-novation programs. As a result, innovation programs or teams and labs are usually put on hold or shut down – only to be resumed/ re-established afterward - a costly and time/energy-consuming situation. In an end-to-end innovation process – one that takes an idea from concept to implementation and then to scale - there are pre-defined metrics, goals, and deliverables per phase – and the innovation/ venture team has to demonstrate progress against these goals at certain points throughout this process [ ... ]
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